Viop phone - Voice Over IP

Virtual Private Networks (VPNs)

To get corporate America back on the switched network, AT&T devised a marketing strategy. The approach went something like this to the CEO/CFO: “Look, your primary business is banking [building airplanes, trading stocks, selling insurance or whatever], but it is not running a telephone company. Who knows better how to run a telephone system than we do? (You can substitute your favorite carrier here. AT&T is chosen here because they were the first to introduce this service.) You think you are saving money by using these dedicated lines. On the surface, it appears that you are. However, who is managing this network? What is it costing you to recover from outages? Do you have back−up facilities for each of your dedicated routes? Your dedicated team of telephony experts is costing you a bundle. Why are you doing this?”

The CFO and CEO look at each other and shrug their shoulders. “Our CIO or CTO [2] CTO is the Chief Telecommunications Officer or Chief Technology Officer depending on the organization sold us on the idea for providing better service at a lower cost,” they said in unison.
“Look,” said AT&T. “We have the ultimate (outsourcing) deal that will provide all your current capabilities for one low price. We will manage the whole network for you and give you all the service you currently enjoy with your private network with little or no hassle.” Our product is called (somewhat obscurely) Software Defined NetworkTM because you can define the parameters of the
network yourself,” AT&T said proudly. Sprint and MCI/WorldCom [3] MCI and WorldCom were different entities at the time of this offering, but for this book are updated to reflect current situations. TMSoftware Defined Network is a Trademark of AT&T. offer essentially the same product and call it a virtual private network (VPN). We use VPN here because it is both the generally used term, and it is descriptive of the offering. Here is how the deal works: The company defines the locations that will be part of the VPN as shown in Figure 3−2. The larger the average traffic commitment made between these locations, the lower the price per minute can be. (The catch is that if traffic falls below the average commitment, cost falls into the next higher rate category.) carrier will do it. Organizations can now lay off the telecommunications department. (Please note that the staff supporting the PBX in each location is still needed to handle moves, adds, and changes. In addition, the staff needed to maintain the dedicated data network is still needed. Even if the organization migrates to a Frame Relay network, some management of the vendor is always required). All the calls to specifically defined locations (offices) in Chicago, Atlanta, Phoenix, and Seattle are known as on−net calls. These are priced at the reduced rate. Calls to business partners and customers are off−net calls and are charged at a higher rate. If the off−net call volume to these specific locations rises, the organization can still place FX lines into these areas. Again, there is no substitute for knowing the traffic distribution when evaluating any telecommunications plan. As one can determine from the above description, it takes a sharp pencil to figure out if this is a good deal. It is definitely a good deal for the carrier who gets all those calls and minutes back on the switched network. The VPN is more reliable than a dedicated, line−based network because calls are really riding over the Public Switched Telephone Network (PSTN), which is rich in multiple paths. One of the features of the private, line−based network was four− or five−digit dialing. This can be preserved intact if we want. Because the switches in the telephone network are computers that have access to a database, they can easily look up how to route a number based on the originating location and number dialed. The VPN then is a special discount−billing plan, with the carrier managing the network on which we can have a custom−dialing plan.
A caveat that should also be brought into the equation is that the large corporations will negotiate long−term SDN/VPN agreements with the carrier. Typically, the agreements will bear a 3 to 5 year term whereby the customer enjoys the benefits of the fixed pricing arrangement, with some caveats on usage such as minimums, numbers of locations, average revenue generated per month, and so
on. If, however, the average volume falls below an agreed−to level, the carrier may charge a penalty. This penalty may be in the form of

• A minimum charge per site
• A minimum charge per month
• An averaged cost that is used on a quarterly basis (that is, they will bill the higher rate for an entire quarter if the customer does not achieve the minimum billing)

Any one of these charges may apply to the consumer’s billing, depending on the agreement between the players. Incidentally, the customer and the carrier are usually sworn to secrecy regarding the rates and terms of the agreement, through some nondisclosure arrangement. The purpose of this nondisclosure is to keep the mass public coming back and asking for the same deal! Or is it? Sometimes the deal is not as good as it is supposed to be. One such case was a large financial company who had a deal with the carrier for 5 years, yet over that same period of time the costs were rapidly plummeting. The customer was actually spending more per minute for their SDN/VPN than if they just picked up the phone and made a long dis−tance call. Newer contracts will usually bear some terms that state if the costs decrease over the term of the agreement, then the carrier will annually review and adjust the rates accordingly. It may also state
that the adjustments will be enacted if the costs drop by some fixed percentage point (like 10 percent). In either case, the carrier will also hook a contingency that because they are tied to reducing the costs in the contract period should the prices fall, they also reserve the right to raise the rates if their prices increase at greater than some tied percentage point (usually 10 percent). So what we have is an agreement that is somewhat fluid and can be modified during the term of the contract so long as both parties are in agreement. Where this is a benefit is when a company plans extraordinary growth over the term of the agreement, or when there is some speculation that some
sites may be closed and contraction will drop the overall volumes.